Earthy
Brand Identity
Nov.2021
(05)
Company Brief: Earthy is a snack brand that caters towards population who eat dirt. We redefine food and wish to establish an inclusive, diversified, and de-mainstreamed society with equality and mutual assistance. We select high quality edible clay and further heat sterilize it. We eliminate widespread prejudice against eating dirt and contribute to the spread of knowledge about by maintaining strict quality control over our products. The target group is people who apprecieate clay tastes.
Design Rationale: The Brand Identity is based on the visualization of the texture and form of edible clay. The packaging is made of corrugated cartons, which brings out the organic and pristine aspects of the products, keeping the ingredients in their original form
Design Rationale: The Brand Identity is based on the visualization of the texture and form of edible clay. The packaging is made of corrugated cartons, which brings out the organic and pristine aspects of the products, keeping the ingredients in their original form
